SAP AG is a German software company which is known as the market leader in Enterprise Resources Planning (ERP) software products. Its global market share in ERP software products was estimated as 27.5 percent in 2007, far surpassing the second-ranked competitor (Oracle) at 13.9 percent. Approximately, SAP has 75,000 customers which are various companies that spread in 120 countries.
It’s the largest software company in Europe and the third largest software company in the world after Microsoft and Oracle. Microsoft and Oracle have various software products other than ERP application that SAP don’t.
a guest post by: Chris Thorman, Senior Marketing Manager of Software Advice (www.SoftwareAdvice.com)
This post comes from Software Advice CEO Don Fornes, a web site that reviews manufacturing software systems.
Throughout its existence, SAP has been known as an enterprise-class applications vendor – one that sells only to really big companies. At the same time, SAP has attempted – through marketing, channels and development – to move “down market” into the realm of small and mid-size enterprises (SMEs). Today, that strategy has resulted in a portfolio of software solutions that might need some explaining. I’ll give it a try.
Before we dig into the SAP portfolio, it’s important to understand a few things about the SME market: Continue reading